Search Traffic

Current Trends In SEO

Optimizing Your Website For Voice Search

When it comes to SEO, it is important to stay just that one step ahead of your competitors. And what is a better way of achieving such a competitive dominance than staying on top of the most current SEO trends and implementing them into your SEO strategy before your opponents do?

SEO is forever changing, and continues to do so in 2017 and 2018 so you need to make sure you have your eyes peeled at all times for any potential changes. In particular, more recently Google is moving towards a mobile-only world. For this reason, the relevance of local search is even higher than before and voice searches are becoming the next frontier of search.

With that being said, here we will discuss the trend towards voice search, and how this change can have a great impact on your SEO strategy.

SEO Strategy

A New World For Search

Mobile devices and smart home devices which feature voice assistants are taking over our lives…

Often enough when you get a new mobile device and come across it’s built in voice search assistant, such as siri or Google assistant, you will have a play around with it asking it to sing or tell you jokes. But it is indeed more useful than you might think.

In fact, according to Hitwise, almost 60% of searches are now being performed on a mobile device. Even more so, Google recently said that 20% of those mobile searches are voice searches, and this percentage continues to increase. This is very much the case because people tend to find using their voice to make a search a lot easier than typing out a search on their small device.

This means that the nature of search is changing. What people search using their voice is going to be much different to what they would search for through typing. Voice search allows for more a more natural and conversational voice. This is handy when asking a question, finding out the weather or playing music. But what this means is that voice search queries are going to consist of much longer-tail keywords, whereas typed search queries will be shorter and simpler phrase searches.

Because of this, SEO professionals need to start thinking about their SEO and content strategy with a different approach – that being an SEO search strategy.

Voice Search

How To Optimize Your Website For Voice Search

You need to think like a human. How would a person naturally speak or ask a question? And what would they expect as a response?

Voice search is natural in tone and more conversational, as already mentioned. And it also tends to focus more on local searches. Because of this, websites need to optimize themselves to fit in with what the user is actually searching for and what they expect to see as a result.

With these constant updates in technologies, they only want what’s best for their users. In this case, new technologies only want to provide their users with the most relevant and best search result to what they have searched as this will provide them with good user experience.

For example, if somebody were to use their voice search on mobile to find the answer to ‘How old is Simon Cowell?’ they will want an accurate result. As well as that, they will want to see a simple and to-the-point answer. With a small device, people who are using search on their mobile devices aren’t going to want to read various paragraphs of content to get the answer to such a simple question. They will get disinterested and click off of the page, resulting in a higher bounce rate.

This is something we need to bare in mind when creating new content for websites in the near future. Stick to the current SEO trends, and find yourself playing it safe.

Long Tail Keywords

Long tail Keywords – A Better Way Of Connecting With Customers

When it comes to writing content for your website, and optimizing your web pages for specific industry keywords, it is better to start focusing on long tail keywords.

Long tail keywords are keyword phrases which tend to make up approximately 3-5 words, compared to short tail keywords which consist of just 1-2 words. Whilst long tail keywords are less popular keywords with less traffic, they are keywords that are more targeted to specific searches, and come with less competition because less people are trying to optimize for them.

In terms of location targeting keywords, and voice search keywords, long tail will help to target the right audience to your website. And with this ever increasing trend towards voice searches and mobile use, long tail keywords are something all websites need to consider now because there is too much competition on short tail keywords in contemporary times.

So how do you find long tail keywords?

There are various great SEO tools which can help you on your way to finding the perfect long tail keywords for your site. One being Ahrefs – a tool set for SEO which covers keyword research and website metrics. Not only will Ahrefs show you a list of long-tail keywords, but will also show you the volume of that keyword, and how difficult it would be to rank your website for it.

Last Thoughts

Whilst it is a bit premature to assume “the keyboard is dead”, it is certainly clear that voice search is growing upon us and taking over the world.

Whilst voice search is pretty straight forward, it is important for SEO professionals to take this into consider and reconsider their SEO strategies. This means eliminating traditional SEO routines like traditional keyword research with the use of short tail keywords, and implementing the use of long-tail.

Optimizing for voice search and implementing for current SEO trends will put you that one step ahead of your competitors.

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Libby enjoys socializing. Which means that she likes to go out with her friends, drink, then hit the gym to work it off.  She’s a social media addict, who turned it into her profession.

She loves her role as an account manager and researcher at Speechless Web Design. Almost as much as Big Macs. She once ate 3 in 24 hours.

 

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